Touch screens and touch pads are gaining popularity and becoming more common on handsets, while helping to make the handsets more intuitive, pleasant, and efficient to use.
According to ABI Research industry analyst Shailendra Pandey, “Handsets with intuitive user interfaces allow quick and easy access to various applications and services and can result in higher ARPUs for mobile operators by generating greater usage of their value-added services. Mobile operators are therefore keen to promote and market handsets with good UI on their networks.” In the past, many smartphones and high-end handsets with a good number of attractive features have been commercial failures, simply because their user interfaces have been too complex and difficult for convenient use.
ABI Research expects that more than 500 million handsets shipped in 2012 will sport a touch-based user interface. “A good handset UI is important not just to meet and exceed users’ expectations,” notes Pandey, “but also to support fast and flexible design changes, operator customizations, and late software distribution, while maintaining low demands on the hardware.”
About this study
The firm’s new research brief, Mobile Phone User Interfaces analyzes the current market trends in handset UI design and examines the companies that are licensing advanced UI engines for handsets. It also discusses in detail the growing movement to develop touch-based UIs in handsets, and the position of handset manufacturers in the mobile operating system market. Further, based on current market developments, the report forecasts the likely features and benefits of handset UIs in the future.
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