Smartphone OS-based phones will grow at more than a 30 percent compound annual growth rate for the next five years globally, taking an increasing share of the overall phone market that is otherwise growing in single digits, said In-Stat. The unit volume of smartphones globally also exceeds the unit sales for laptops.

Users are experiencing significant value from their smartphones, the high-tech market research firm says. As a result they are downloading more applications and generating higher usage as measured by average revenue per user (ARPU) for wireless carriers. “Because of the value users are finding, organizations are slowly taking ownership of smartphones and data applications used for business purposes,” says Bill Hughes, In-Stat analyst. “Rather than having overcomplicated reimbursement plans, more organizations are finding it more expedient and economical to treat wireless voice and data services as a business expense when they use smartphones.”

Recent research by In-Stat found the following:

• All Smartphone OSs (other than the Palm OS) will grow at double digits over the next five years.
• A smartphone user that travels has twice the ARPU of a typical feature phone user.
• Smartphone use will grow mostly from use as a laptop replacement, and as a tool to help manufacturers develop feature phones.

About this study

The In-Stat report, “Smartphones 2007: The ARPU Generation Machine” (#IN0703823WH), covers the worldwide market for smartphones. It provides forecasts for smartphone sales by type through 2011. It also includes analysis of smartphone OSs, manufacturers, and their ecosystems. Extensive analysis of the worldwide market is provided including discussion of market drivers and barriers. Analysis of characteristics and behaviors of US smartphone users is included.

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