Camera phone functionality is becoming increasingly attractive to young consumers in the 13 to 24 year-old age demographic, according to InfoTrends, a Questex company. A significant number of those in this Gen-Z population indicated that they send or receive text messages on a daily basis, and nearly the same percentage use their cameras for taking pictures.

Although consumers across all age segments indicate that they use their camera phones often and value having the ability to take spur-of-the-moment photos, only 15% of consumers consider their camera phone to be their primary picture taking device, while 65% still regard their digital still camera as their primary picture taking device.

Satisfaction ratings were high for camera phone features and ease-of-use (taking pictures and videos), but somewhat lower for print quality and the cost of sharing/receiving photos.

According to Alan Bullock, Associate Director of InfoTrends’ Internet Imaging Service, “It is clear that camera phones will not replace traditional digital cameras any time soon. Nevertheless, ongoing improvements to image quality and ease-of-use will eventually enable camera phones to be highly regarded as image capture devices.”

About this study

InfoTrends’ new research report, “U.S. Camera Phone End-User Survey Research: 2007,” examines consumers’ satisfaction with the photo-related features of their camera phones. The study explores features that are most important to users and the extent to which they use various functions on their phone. It also provides analysis on Internet users' camera phone ownership, usage, and applications, and investigates changes that have taken place among camera phone users since 2005.

The report details potential areas of growth within the camera phone image capture market and outlines the methods by which consumers are sharing and printing their camera phone images, providing insight into what improvements need to be made to increase those photo activities. In addition, this document relates demographic information regarding the typical camera phone users and, as such, will be useful in understanding the target within this market.

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